Now. More than ever.
A brand consultancy that puts humanity, integrity and opportunity at the heart of everything.
Led by award-winning creative, Josh Robinson, 17days works closely with you to define your organisation’s ‘True Story’ - the authentic value proposition your people, investors and customers can believe in.
We take founders, CEOs and CMOs on a journey that is commercially compelling and creatively uplifting, breathing new life into every element of business and brand, from product and purpose to culture and comms.
17days works with start-ups, scale-ups, big brands and rights holders across B2B and B2C. Variety fuels our market intelligence and creative intuition.
We are particularly good at helping businesses with technology and innovation at their core.
Humanity.
The quality of being humane. Being understanding and considerate of others.
Integrity.
The state of being honest, whole and undivided.
Opportunity.
The timing and circumstances that make it possible to do something new.
Services.
Brand Strategy (value proposition, distinctiveness and differentiation)
Storytelling & Messaging (people, investors, partners and customers)
Brand Essence and Values (vision, mission and manifesto)
Verbal Identity (persona, tone of voice, vernacular)
Visual Identity (logo, branding, strategic models, infographics etc.)
Brand Assets, Toolkits and Guidelines (with embedding support)
Sales Collateral (website, sales and creds decks, killer content)
Campaign Creative (concept, channel strategy, creative direction)
Personal Brand Coaching - Working with founders, high-level execs and C-suites to define their own brand and business value, at critical career turning points.
Brand Development.
Whether you are a startup defining your brand for the first time or an established organisation wanting to repackage your value proposition, 17days will take you on a hugely rewarding creative journey that will unlock new clarity, consistency and confidence.
Roll Out & Campaigns.
We don’t ‘do’ 250 page brand guidelines pdfs that gather dust on your hard drive. 17days helps you build a brand proposition that can easily be rolled out across all comms touch points, from website to PR and from social media to internal culture and new talent recruitment. In fact, we often help with the roll out, too.
Creative Leadership & Culture.
By working closely with you on your brand we develop a deep understanding of your challenges, ambitions and priorities. 17days often helps clients on an ongoing basis, providing Creative Leadership guidance and mentoring leaders and teams towards a positive and productive creative culture.
A Creative Journey.
Understand.
We get to the heart of the opportunity, through guided conversation with senior stakeholders and on-the-ground teams. Be ready for the 5Cs, Oblique Strategies and what can sometimes feel like therapy!
Explore.
We ‘write our way into’ your True Story, using words and imagery to explore different ways to capture your what, who, how and most important of all, why?
Define.
We produce a new articulation of your brand that is rooted in your True Story and comes to life through the visual and/or verbal identity that most excites us and to which we are all committed.
Tell.
We get you ready to roll out your new brand proposition across your comms. And, we help you and your teams ensure the work that has been done is revealed in the most powerful way.
Practice Principles.
The truth works.
The truth is the strongest place to start, the richest source of inspiration and the easiest thing to believe in.
Enjoy the ride.
We’re in this together. We go all in. And, we make the most of the opportunity to create something special.
See it through.
Always ask, ‘how will this live in the real world?’ And be ready to make that happen.