Why are we called 17days?

First published in 1974, Robert M. Pirsig's Zen & the Art of Motorcycle Maintenance is a story about how we live and a meditation on how to live better. A father and his son take an epic motorbike journey across America's Northwest. Along the way, they explore many of the challenges we as human beings continue to wrestle with today: how do we ensure there is quality in all we do…how do we balance the role of technology in our lives…and ultimately, how do we live a life with meaning?

The road trip from Minnesota to California took 17 days.