Context.

Neverwaste is the world’s first mass production panel board made entirely from waste, without the need for harmful resins, toxins and glues. It is the first product from Unwasted Ltd., a rapid-growth circular economy company focused on technology-led solutions that re-think how we use waste to address our climate emergency. Neverwaste is a powerful combination of game-changing innovation and a passionate desire to ‘leave the trees standing.’ Having closed two multi-million pound rounds of funding, enabling a pilot plant in the UK and a full-scale plant on the iconic GreenLab site in Denmark, Neverwaste wanted to tell its story to the wider investor community, with compelling clarity.

Neverwaste’s True Story

Neverwaste is the product of ingenious engineering and unbridled ambition. This is a business where technology and humanity work together in harmony to create a highly utilitarian product for those who want to build a better world. At the heart of Neverwaste we find the force of nature itself: a powerful flow of creative energy that not only survives, but regenerates. All this is captured in the hero visual concept for the brand - The ‘Neverwaste wave’ - a stunning three dimensional representation of thousands of Neverwaste boards in a state of perpetual flow. To accompany this arresting image a library of intricate visual assets and carefully chosen words were created to celebrate the brilliance of the Neverwaste product and the epic opportunity it presents.

Impact

ESG investors are the primary audience, so fundamental comms tools including teaser web site, storytelling narratives and sales tools are being built and deployed. All of them, calls to action to join a new movement that builds a better world and leaves the trees standing.