Accenture Technology | Sub-Brand & Experience Design

If you love something, set it free.

Stimulating massive sales by building and nurturing an open, spontaneous and action-oriented tech ecosystem.

Work delivered when working for ENGINE.

Concept Strategy & Creative.

Copywriting

Art Direction, Content Direction & Experience Design.

Art-working: In-house

Production: Trailer Park

Context.

Accenture Technology is the rapidly rising star of Accenture UK and Ireland. Zara Bahrololoumi was Head of Technology and had the vision and ambition to unlock greater value and pipeline growth from Accenture’s ‘ecosystem’ comprising Accenture partners (like Google, Microsoft, SAP), Accenture clients and, of course, Accenture people. It was clear that there was massive untapped potential within the ecosystem for innovation, collaboration and acceleration of productivity and profit. The community needed to come together to share ideas and create new opportunities in a transparent and trusting way. Accenture would be the catalyst for this new kind of open relationship, marking a huge step change in commercial culture.

Accenture Technology’s True Story

At the heart of Accenture technology’s new proposition was the call to action, ‘imagine what we can do together’. Freedom, spontaneity, creativity and collaboration would be the unifying values of a new Accenture Technology community, called Kaleidoscope. Kaleidoscope would live as a massive multi-million dollar annual event and content platform, where partners, clients and Accenture people would come together to be informed and inspired. Enlightening speakers like Brian Cox would rub shoulders with MOBO artists and A.I. startups to create an energised and intelligent experience. Guests would walk, talk, share and learn, before moving into ‘Act Labs’ where immediate progress would be made. All this, sewn together with an unexpected visual language that prioritised creativity over corporate. Kaleidoscope would become the breeding ground for a new movement with a new culture that would not only generate new relationships and ideas, but change the industry’s perception of the Accenture Technology business, forever.

Impact.

Kaleidoscope was a disruptive addition to Accenture’s communications calendar. Feathers were ruffled. Heads were turned. And pipeline was stimulated on a massive scale. Each year, Kaleidoscope would come back in a new skin, with a new story and a new look, true to it’s free-spirited roots. Kaleidoscope has grown annually and is now evolving into a global virtual platform (London, NYC, Japan) that will bring Accenture’s technology ecosystem together to learn and progress on a massive scale.