Wayve | Brand Storytelling, Visual Identity & Comms.
From proof of concept to proof of scale.
Clarifying the proposition and potential of an autonomous vehicle pioneer.
The Wayve rebrand is an ongoing collaboration with design agency, Crush - a long-standing 17days friend and partner - and a close-knit team of UX, web development, photography and film specialists.
Brand Storytelling & Language.
Internal Brand Values & HR Assets..
Web & Technical copywriting support.
Visual Identity & Brand Guidelines.
Artwork Assets & Activation Templates.
Content Development & Production.
UX, Web Development & Production.
Context.
Wayve is pioneering deep learning and AI for the next generation of autonomous driving and is one of the UK tech industry’s most hotly tipped scale-ups. 17days was introduced to Wayve by a contact at the investment fund, firstminute capital, and subsequently brought Crush design agency in to partner on a year-long, heavy-lifting, multifaceted rebrand project that would encompass internal brand development, brand storytelling, visual identity, content creation, new website and further comms assets.
The work took place at a crucial time in Wayve’s rapid and impressive evolution. With new commercial partnerships forming with the grocery sector and a growing team of over 200 across London HQ and Palo Alto office, this was the right moment for Wayve to completely refresh its brand identity and comms.
Wayve’s True Story
Wayve is developing technology that has massive potential for the world in areas such as road safety, reducing congestion and pollution, and mobility. To say that the road ahead for Wayve is long and complex is an understatement. But it is the positive impact of the work on society and the sheer challenge of the task that moves Wayve’s people forward and it is crucial that Wayve take society on the journey with them in order to build knowledge, understanding and trust. We created the phrase ‘The world inspires us. And we inspire the world.’ to capture Wayve’s recognition of its place in the world as a human-centred and collaborative company.
“We are thrilled with the Wayve rebrand.
The metrics have been compelling since launch and we’re feeling a real affinity for it.
Thanks for your creative and impactful work ;)”
Alex Kendall, Co-Founder & CEO, Wayve
We are the Wayve Makers.
We defined Wayve’s hugely talented and ambitious people, whether they be machine learning engineers, AV drivers or the company chef, as ‘Wayve Makers’ – a team of brilliant people, with a shared mindset on a purposeful journey together. We wrote a manifesto for Wayve and this became the strategic and creative inspiration for deeper verbal and visual identity work that completely reenergised Wayve’s brand and comms.
Impact
Wayve’s new brand is rolling out across a wide range of comms assets including internal culture collateral, new website, film content, social media, presentation templates and company merchandise. One early measure of impact is the energising effect the rebrand has had on Wayve’s people – the Wayve Makers themselves. This project has been a labour of love and whilst so much has been done, there will be many more opportunities to reinforce the brand through activation, going forwards.
